Drive Safe :: Distraction Campaign 2014
Transport for Greater Manchester
Ever since mobile phones first became popular, there has been a real problem with motorists using their phone while driving. In the early days, it was making and receiving phone calls. Then it was sending and receiving text messages. Now, with more sophisticated ‘smart phones’ on the market and always-on connectivity to social media apps and games, our mobile phones have a seemingly endless way of attracting our attention while we should be concentrating on the road.
The Drive Safe department of TfGM asked me to design the posters and online advertisements for their 2014 Distraction campaign.