Drive Safe :: Drink, Drug, Drive Campaign
Transport for Greater Manchester
The Drive Safe department of TfGM asked me to design a poster aimed at discouraging drink driving and drug driving. Various ideas were presented and Drive Safe chose the very simple yet effective ‘blurred STOP sign’ idea. This design was also used on a leaflets, beer mats and online banners.
Beer mats
Online advertisements
Below are two alternative ideas I presented to the Drive Safe team.

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