Drive Safe :: Young Drivers Campaign
Transport for Greater Manchester
The Drive Safe department of TfGM asked me to design a series of posters aimed at young drivers – in particular 17 to 25 year olds. Young drivers, in particularly boys, have a tendency to drive fast and reckless – whether it be showing off to their mates, racing to destinations, mimicking what they see on tv or merely the lack of experience behind the wheel. Figures show that young drivers are involved in the most accidents.
A design was required that would be used on posters at local cinemas, selected bars and clubs and online. Initial ideas used popular video games as inspiration, in particular games that glorify reckless driving and reward players for driving fast i.e. Grand Theft Auto and Need for Speed.
Ultimately, Drive Safe chose to use my ‘spoof movie poster’ as it was felt that not only would this work well at all the intended locations, but would also attract the attention of a much broader audience.
The design needed to work in a variety of sizes for use online.
Below are two of the alternative concepts I presented to Drive Safe based on Grand Theft Auto and Need for Speed computer game artwork.