Ride With Us Greater Manchester
Client: Transport for Greater Manchester (TfGM)
Brief: One of TfGM Cycling Team’s main objectives is to get more females out cycling. Lack of confidence and fear prohibit many females from cycling on the main roads of Greater Manchester. To help females build up their confidence, the cycling team run training courses - from basic level cycling, road proficiency and bike maintenance to group bike rides and meet-ups. To kick start this campaign, new branding was required. Logo, posters, social media graphics, postcards, event banners and giveaways needed to be considered.