Client: UAP Limited
Originally, I was asked to design the packaging for the Max6mum Security range of door/window security and safety furniture.
The client then asked if the marketing collateral for the Max6mum range could be redesigned to match the new packaging. We agreed to introduce a 'super hero' type character that could feature in the marketing collateral to help promote the strength and security of the products. After initial character development work, Max was born.
Marketing collateral included trade and retail brochures, posters, leaflets, trade publication adverts, pull-up banners, point-of-sale and exhibition stand graphics.
UAP Limited are a main sponsor of Leeds United Football Club, therefore additional collateral was required for football programmes, match day giveaways and events at trade shows.