Brief: CRAFT Code is an open-source coding language. Chief, a web-development agency based in Hebden Bridge, West Yorkshire, organised a series of CRAFT Code seminars at the Hebden Bridge Town Hall business centre. A visual identity was required for the promotional collateral.
While researching branding within the CRAFT code community, it became very clear that curly bracket symbols were omnipresent. Therefore, curly brackets feature heavily in Craft Camp’s branding – used to create borders, dividing lines, frames and even a Yorkshire white rose graphic. Bold, minimal use of colour gives Craft Camp a strong, recognisable identity.