Client: Transport for Greater Manchester (TfGM)
TfGM’s HR and health and wellbeing teams launched Whole Self, a company-wide initiative to promote and encourage equality, diversity and inclusion in the workplace.
To help with the launch, Whole Self needed a creative identity - something unique that embodied the principles that Whole Self is championing.
There is nothing more unique to each and every one of us than our finger prints. A suite of graphically styled ‘finger prints’ were created to represent the diversity and individuality of colleagues.
Whole Self required a toolkit of internal communication graphics including PowerPoint slide templates, intranet and Yammer social media graphics and report covers.