Dogs on Trams
Client: Metrolink
Until recently, dogs were not permitted on trams unless they were guide dogs for the blind/partially sighted. A pilot scheme was launched to allow dogs on trams (maximum of two dogs per person) and feedback from passengers was collated. The scheme was a success and now dogs are permitted to ride the tram… accompanied by an owner of course. The creative for this campaign is based on all varieties of dogs, happily posing for their travel pass photographs*.
*Dogs do not actually need a photo id card to travel on the Metrolink.

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