Branding and interior signage
Client: The Elsie Whiteley Innovation Centre
The Elsie Whiteley Innovation Centre (EWIC) is a renovated textile mill situated in Halifax, West Yorkshire - the very heart of the Pennines. The EWIC is home to many small and medium sized businesses - ranging from design and digital agencies through to recruitment, film production, health and local council.
The EWIC is a labyrinth of corridors and staircases and for visitors it can be quite an adventure finding their way around the building. Therefore, as part of the rebrand, I was asked introduce signage that helped visitors find their intended destination within the building once they had signed-in at reception.
The EWIC offers conferencing facilities for it’s tenants and outside organisations - this includes fully equipped boardrooms of varying sizes to cater for any event. These event rooms have each been assigned a location name - taken from innovative ‘hubs’ from around the world. The plan is that each room will develop it’s own unique identity - starting with an eye-catching wall mural and bespoke door signage.
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The Elsie Whiteley Innovation Centre, Halifax, England. Building photograph taken from www.realla.co.uk
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'Maltese Cross' style folded brochure that tells the story of the Elsie Whiteley Innovation Centre as you open it.
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