Metrolink Contactless Payment
Poster and social media campaign to make Metrolink passengers aware that contactless payments were now accepted across the network. Contactless payments is the quickest and stress-free way of paying for your travel on the tram.
The design is based around the contactless symbol - combined with graphical images that link to the headline.
Four key messages and images were used for the launch of the campaign. Alternative images and headlines were proposed - potentially for social media only.
Three new messages and accompanying designs were introduced in the lead up to Christmas and New Year.
The campaign was updated for Valentines Day the following year to remind passengers of how successful the move over to contactless payments had been.